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Representative OfficeAmazon FBA & E-Commerce

Representative Office in Romania — Amazon FBA & E-Commerce Formation Guide

For non-US residents, a US LLC (e.g., Wyoming or Delaware) is highly popular for Amazon FBA because it provides easy access to US payment gateways (Stripe, Mercury) and Amazon US, often with 0% US corporate tax if structured correctly. If selling primarily in Europe, a UK LTD or Estonian OÜ simplifies VAT registration and OSS compliance.

Last verified: June 13, 2026

Corporate Tax

0.0%

State Tax

0.0%

Formation Cost

$1,200

Annual Fee

$1,200

Forming a Representative Office in Romania as a Amazon FBA & E-Commerce means a total tax burden of 0.0% and an official formation cost of $1,200. There is no minimum capital requirement. Standard formation takes 30-45 days, or 30 days expedited. No local director is required; the process can be managed remotely. This guide covers the steps, tax breakdown, banking options, and compliance requirements — all from verified data.

First-year total cost

$7,200

Ongoing (per year)

$6,800

Detailed cost calculator →

Why Representative Office for Amazon FBA & E-Commerce?

A business model where you sell physical products on Amazon's marketplace, utilizing their Fulfillment by Amazon (FBA) network. Choosing the right jurisdiction is critical for managing inventory taxes, VAT/Sales Tax nexus, and accessing global payment gateways.

Ideal for

  • US LLC (Wyoming/Delaware) for the US market
  • UK LTD for the European market
  • Estonian OÜ for digital nomads
  • UAE Free Zone for tax-free scaling

Challenges to watch

  • Sales tax and VAT compliance across multiple states/countries
  • Strict Amazon seller account verification processes
  • Product liability risks requiring corporate shields
  • Managing multi-currency cash flows and high conversion fees

Key decision criteria

  • Does the jurisdiction support easy Amazon Seller Central registration?
  • Can you easily open a business bank account compatible with Amazon disbursements?
  • What are the VAT or Sales Tax nexus implications for where your inventory is stored?
  • Do you need product liability insurance, and is it available for your entity type?

Representative Office formation requirements

Minimum capital

None

Standard timeline

30-45 days

Expedited timeline

30 days

Local director

Not required

Registered office

Virtual office allowed

Notarization

Required

A local representative must be appointed via a notarized and apostilled Power of Attorney to manage the office.

See the full guide for all documents and requirements →

Estimated breakdown (based on avg. $150,000 revenue)

Gross Revenue$150,000
Corporate Tax-$0
Formation Cost-$1,200
Annual Fee-$1,200
Net Profit$147,600

Simulate with your own revenue →

VAT / Sales Tax

Standard rate 21%. Registration threshold: 395,000 RON. Non-resident providers of digital services to Romanian consumers must register for VAT or use the OSS scheme. The standard VAT rate increased to 21% in August 2025.

Banking & payments for Amazon FBA & E-Commerce

Opening a bank account for a representative office can be challenging for non-residents due to strict KYC and AML regulations. Founders usually need to visit a local branch in person or appoint a local representative with a notarized Power of Attorney to complete the process. Note that since representative offices cannot generate revenue, these accounts are strictly for funding local administrative and payroll expenses.

Supported payment gateways

StripePayPalNetopia PaymentsPayU

Remote-friendly accounts

  • Wise

    A popular fintech alternative for multi-currency accounts, allowing remote setup for managing the administrative expenses of the representative office.

Representative Office formation steps

1

Prepare the parent company's corporate documents (Certificate of Incorporation, Articles of Association).

2

Obtain a bank letter of good standing from the parent company's bank.

3

Draft and notarize a Power of Attorney (POA) for the local representative in Romania.

4

Translate all foreign documents into Romanian and have them notarized and apostilled.

5

Secure a registered office address in Romania (via a tenancy or virtual office agreement).

6

Submit the application file to the Ministry of Economy, Entrepreneurship and Tourism (MEAT) to obtain the operating authorization (issued within 30 days).

7

Register the representative office with the National Agency for Fiscal Administration (ANAF) within 15 days of receiving the authorization.

8

Pay the annual flat tax of 18,000 RON to the Romanian tax authorities.

9

Open a local bank account to manage administrative and payroll expenses.

Amazon FBA & E-Commerce FAQ

Can I open a US Amazon FBA account as a non-US resident?

Yes. Forming a US LLC allows you to get an EIN and open a US business bank account, which makes the Amazon Seller Central verification process much smoother and avoids high currency conversion fees.

Do I need to pay US taxes if I sell on Amazon US?

If you are a non-US resident with a single-member LLC and no physical presence (ETBUS) in the US, you may not owe US federal income tax. However, you must still collect and remit Sales Tax in states where you have economic or physical nexus (like storing inventory in an Amazon warehouse).

Which is better for Amazon Europe: UK LTD or US LLC?

A UK LTD is generally better for Amazon Europe as it simplifies obtaining a UK/EU VAT number and EORI number, which are mandatory for importing and storing goods in European fulfillment centers.

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